Social Care Leader & Innovator

Diana
Sherwood

Transformational leader driving systemic change in health and social care. Founder of the Registered Manager Residency. Director at Zanele Ltd, BerDia Solutions & Ray Ark Care Ltd.

ILM Level 5 Diploma in Leadership & Management (in progress)
Nearly two decades of public sector transformation

Measurable Impact

Results that speak for themselves

£20M+
In financial efficiencies delivered
Savings, cost avoidance & income clawback
15+
Local Authorities & ICBs supported
Across Adults, Children's & Transitions services
18+
Years of sector experience
Health, social care & public sector transformation
3
Ventures founded
Zanele Ltd · BerDia Solutions · Ray Ark Care
"Financial sustainability and quality of care are not in opposition — they are mutually reinforcing when the right systems and skills are in place."
About Diana

Nearly two decades of transforming social care

For nearly two decades, Diana Sherwood has worked at the intersection of health and social care, driven by a single conviction: that the most complex systemic challenges require intelligent, evidence-based, and compassionate solutions.

As a consultant to over 15 local authorities and ICBs, she has delivered over £20 million in financial efficiencies — not by cutting services, but by re-engineering them to deliver better outcomes for people and better value for the public purse.

Diana's approach consistently demonstrates that financial sustainability and quality of care are not in conflict. They are mutually reinforcing when the right systems and skills are in place. She does not simply identify what is broken; she designs, funds, and delivers the fix.

ILM Level 5 Diploma
Leadership & Management — In Progress

Solutions-Focused

Every challenge is an opportunity to design a better system. Diana turns personal and sector-wide problems into scalable, intelligent solutions.

Evidence-Based

Decisions grounded in data, professional curiosity, and rigorous analysis — never assumptions or convention.

Collaborative Leader

Building partnerships, developing other leaders, and creating the conditions for sustainable, systemic change.

Lifelong Learner

Currently completing ILM Level 5 in Leadership & Management — modelling the same commitment she asks of her sector.

Three Ventures

A portfolio built to fix the system

Three interconnected ventures, each addressing a distinct and critical failure in the social care sector.

Director & Founder

Zanele Ltd

Innovation & Workforce Development

Zanele Ltd is Diana's strategic consultancy and innovation vehicle. Its flagship initiative is the Registered Manager Residency (RMR) — a pioneering 6 to 12-month leadership development programme designed to address the chronic shortage of Ofsted-registered managers in children's residential care.

  • Registered Manager Residency (RMR) programme
  • Tripartite model: Client · Mentor · Resident RM
  • Tackling the root cause of the RM leadership crisis
  • Reducing sector reliance on costly interim management
Director & Co-Founder

BerDia Solutions

Independent Assessments & Reviews

Co-founded with a business partner, BerDia Solutions provides a specialist, scalable solution for local authorities and health boards struggling with statutory backlogs and commissioning challenges. Every intervention is strengths-based, person-centred, and grounded in professional curiosity.

  • Independent Care Act assessments & reviews
  • Transition Reviews for young people (16–18)
  • Expert negotiation support & CPD-accredited training
  • BerDia Practitioner model — quality-assured social workers
Director, Co-Founder & Responsible Individual

Ray Ark Care Ltd

Direct Care Provision

Ray Ark Care, co-founded with a business partner, is Diana's commitment to not just advising on outstanding care, but delivering it. As Director and Responsible Individual, she is establishing Horizon House — a children's residential home, currently in the Ofsted registration process.

  • Horizon House — Children's Home
  • Currently in Ofsted registration process
  • Trauma-informed, strengths-based approach
  • Safe, stable & nurturing environment for complex needs

Together, these ventures cover the full arc of the sector — from commissioning and workforce development to independent assessment and direct care provision.

Areas of Expertise

Where knowledge meets action

Strategic Commissioning & Financial Efficiency

Forensic analysis of care packages, benchmarking with CareCubed, and evidence-based recommendations that deliver sustainable savings without compromising quality.

Cost AvoidanceValue for MoneyCareCubedBudget Management

High-Stakes Negotiation

Nationally recognised expertise in negotiating high-cost placements with providers. Practical, scenario-based training delivered for the LGA, iESE, and multiple councils.

Provider NegotiationsLGA WorkshopsDifficult ConversationsiESE

Training & Workforce Development

CPD-accredited training programmes designed to build genuine confidence in social workers and commissioners — not just theoretical knowledge, but behavioural change.

CPD AccreditedSocial WorkersCommissionersOutcomes-Based

Assessments & Reviews

Independent, person-centred Care Act assessments and reviews that are never a tick-box exercise. Strengths-based, professionally curious, and grounded in evidence.

Care Act 2014Person-CentredStrengths-BasedProfessional Curiosity

Transitions (16–18 Years)

Specialist transition reviews that intervene before age 18 to prevent legacy over-provision and create proportionate, right-sized adult care packages.

Transition PlanningIndependencePositive Risk-TakingMulti-Agency

Programme & Change Management

End-to-end delivery of complex, multi-stakeholder transformation programmes. Skilled in stakeholder engagement, contract management, and strategic optimisation.

Programme DeliveryStakeholder EngagementContract ManagementTransformation
Professional Philosophy

Leadership is the act of developing other leaders

Across every dimension of her career, Diana is guided by a consistent and coherent set of principles: that financial sustainability and quality of care are not in opposition, that systemic problems require systemic solutions, and that the most powerful form of leadership is the kind that develops other leaders.

She does not simply identify what is broken; she designs, funds, and delivers the fix. She does not simply train others to be better; she is actively completing her own advanced leadership qualification. She does not simply advise on care provision; she is building a home.

"I don't just advise on change; I design, build, and deliver it."

Core Values

The principles that guide every decision and every venture.

Integrity

Doing the right thing, even when it is difficult.

Person-Centred

The individual is always at the heart of every decision.

Evidence-Based

Rigorous analysis over assumption or convention.

Collaborative

Building partnerships that create lasting change.

Solutions-Focused

Every problem is an opportunity to design something better.

Courageous

The willingness to challenge the status quo and build what is needed.

Get in Touch

Let's build a better social care system together

Whether you are a local authority looking for commissioning support, a provider interested in the Registered Manager Residency, or a sector peer who wants to collaborate — Diana would love to hear from you.

LinkedIn
Connect with Diana Sherwood
Location
London, England, United Kingdom

Enquiries Welcome

Diana is open to partnerships, speaking engagements, consultancy commissions, and sector collaboration across all three ventures.

Zanele Ltd
Consultancy & RMR Programme
BerDia Solutions
Independent Assessments & Reviews
Ray Ark Care Ltd
Children's Residential Care